Although the new BIOM Hike boot may not be purchased in the stores until autumn this year, it is already drawing a great deal of attention after the Scandinavian Outdoor Group named the product their overall winner at their show in Friedrichshafen.
As a result, BIOM HIKE will be mentioned in the finest outdoor consumer magazines all over the world.
An international jury, of some of the most outstanding outdoor and industry journalists made their decision, after three days of testing and discussions in Åre, Jämtland, based on design, innovation, functionality and sustainability. Jury President Frank Wacker, Outdoor Magazine Germany, said:
“The BIOM Hike, a sturdy Hiking Boot made by ECCO, offers great fit and comfort right out of the box not so typical for this class of footwear – especially since the boot delivers enough support for hikes through rough terrain. The grip of the strong profiled sole on rock, wet grass and snow is very good. Thanks to its solid construction and the use of high quality materials like yak leather, the BIOM Hike will last for many, many years. The Jury was also impressed by the moderate price tag of this outstanding boot.”
Scandinavian Outdoor Group has hosted the competition since 2006, in order to support product and design innovations and to promote new member products. Products from all outdoor segments were nominated, but it was the BIOM HIKE which was awarded the overall winner.
"It is a great honor for us and we are really excited to receive the SOG award 2013 for our BIOM Hike boot. In developing our BIOM technology, over the last couple of seasons, we have focused very much on offering products with a natural fit & feel, combined with specific functionality for different sports activities. We are very happy to see that the jury liked and valued our new hiking boot and believe that the consumers will experience it in the same way.
“The BIOM HIKE is yet another example of the great work that Ejnar Truelsen and Frank Jensen are doing in Futura for performance. They are continually coming up with new product innovations to lift the credibility and brand recognition of ECCO sport,"
says head of ECCO Sport, Alexander Nicolai.
Frank Wacker / Germany / Outdoor (Jury President SS 2013)
Chris Townsend / Great Britain / TGO
Gijs Loning / The Netherlands / Op Pad
Katja Lehmann / Germany / NORR
Piotr Drożdż / Poland / Gory
Mikko Hieta / Finland / Retki
Erlend Sande / Norway / Friflyt
Erika Willners / Sweden / Utemagasinet
For more information about the Scandinavian Outdoor Group please visit their website, http://www.scandinavianoutdoorgroup.com
See the movie to get more information about the BIOM HIKE: