Golf - 30/07/2012

Staff Player Fred Couples Captures The Senior Open Championship Wearing BIOM Hybrid Footwear

Relies on Golf’s First Performance Hybrid Shoe En Route to Second Career Senior Major.

ECCO Staff Player Fred Couples wore the brand’s BIOM Hybrid shoes while capturing The Senior Open Championship this past weekend at Turnberry in Ayrshire, Scotland.

Showcasing the ECCO logo on his headwear and relying on golf’s first performance hybrid footwear, Couples fired a third-round 64 to begin Sunday one shot off the lead. He then carded back-to-back birdies on the final two holes to finish nine-under 271 and claim a two-shot victory.

"This is my biggest senior tour win by far on a truly great golf course,” said Couples. “I can now say I won the Senior British Open at Turnberry in really challenging weather and get into the (British) Open at Muirfield next year, which is great."

Breaking new ground by combining patented ECCO Natural Motion features with the company’s award-winning Golf Street outsole, BIOM Hybrid provides tremendous comfort, traction and stability on or off the golf course. It also offers exceptional weather protection via Tibetan Yak leather uppers with a proprietary Hydromax™ treatment.

“Fred’s outstanding play continues to support the position of BIOM Hybrid as an evolutionary shoe,” says Jesper Thuen, ECCO Global Marketing Manager – Golf. “Its unique hybrid outsole has been proven time and again to deliver superb grip in all types of weather during major championship conditions.”

One of the most popular players in history, Couples has captured 15 PGA Tour events during his 30-year career, including the 1992 Masters. Known for his effortless-yet-powerful swing, he was twice named PGA Tour Player of the Year (1991, 1992) and has been a member of five Ryder Cup teams. In 2009 and 2011, he captained the U.S. President’s Cup team to decisive victories over the International squad.