CCO is bringing on board more BIOM products for kids. The BIOM collection for kids was introduced in 2012 and has evolved to a great success.
“We focus more on performance and sport. This category appeals widely to both kids and youngsters,” says Flemming O. Nielsen, Kids Division Manager.
When Kids introduced BIOM in 2012, 20 pct. of the total collection was designed and anchored in the BIOM concept.
“The demand was enormous and we have just introduced the spring/summer 2014 collection with 45 pct. BIOM products,” says Flemming O. Nielsen.
The BIOM collection for kids evolves from the BIOM Natural Motion concept that ECCO introduced in 2009. BIOM is constructed on an anatomically precise last based on foot scans of 2500 athletes.
The BIOM shoes are designed to make kids feel comfortable, whether they are playing, exploring or walking.
“ECCO Kids shoes fit snugly from heel to midfoot, while still giving the toes room to move naturally. This freedom fit combined with an emphasis on lightness, breathability and flexibility gives a child’s feet the optimal conditions to grow and develop,” says Liselotte L. Laursen Lead Designer ECCO Kids.