Golf - 04/06/2012

Thai Star’s Fifth Career European Tour Title Marks Dramatic Return to Form.

ECCO confirms that Staff Player Thongchai Jaidee wore its luxurious World Class GTX golf shoes while capturing the PGA European Tour’s ISPS Handa Wales Open this past weekend at The Celtic Manor Resort in City of Newport.

The 42-year-old Thai star, who also displayed the ECCO logo on his shirt collar, earned the victory with a four-round total of six-under par 278. That put him one shot clear of four competitors, including fellow ECCO Staff Player Thomas Bjorn.

“It was very, very tough for me, not like Thailand!” said Jaidee, whose four previous European Tour titles all came in Asia. “I tried to hit everything on the fairway and was pleased to putt well on the back nine.”

The most accomplished Asian golfer in history, Jaidee’s exceptional career includes 16 professional titles and three Asian Tour Order of Merit crowns. Remarkably, he started playing the game at age 16 using a homemade club fashioned from bamboo and a discarded five-iron head. He then went on to serve as a paratrooper in the Royal Thai Army before leaving the amateur ranks in 1999 at age 30.

“Conditions were quite tough, but Thongchai really turned it on with four birdies in six holes on the home half,” says Jesper Thuen, ECCO Global Marketing Manager – Golf. “This win not only marks his return to form, it also solidifies his all-time greatness among players from the Far East.”