Sports - 05/09/2013

ECCO Ambassador Jensen Claims Ironman Japan Title in Emphatic Style

Wearing the brand’s BIOM EVO RACER, ECCO ambassador Martin Jensen dominated from start to finish to win this year’s Ironman Japan with a time of 8 hours, 48 minutes.

Battling the tretcherous conditions in Hokkaido, the pre-race favourite didn’t dissapoint onlookers, combining a 49:22 swim, race-best 4:52:28 bike and race-best 3:01:09 marathon to win by more than 30 mins.

Elated after the result, Jensen commented: 

“I knew going into the race I would be the favourite, but winning by such a big margin is fantastic. I was able to keep everything under control on the run, but still ran my 2nd fastest marathon ever. 

2013 has been an absolutely amazing year for me, and to pretty much secure my participation in the 2014 Ironman World Championships in Hawaii, more than one year out from the race, gives me the possibility to prepare in the best possible way for what will be the most significant race of the 2014 season.”

For Jensen, this wins caps off a brilliant 2013 season that also included another big win at Ironman 70.3 Racine. The Ironman Japan triumph sees him earn 2,000 KPR points, which represents a significant step on the road to Kona next year on the 70.3 circuit.
About ECCO
ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.

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Sarah Butler
ECCO Sport
Global Sport PR Manager
P: +45 7491 1625