Golf - 10/12/2013

ECCO Golf Signs Ernie Els

In his legendary career, the 44-year-old South African has captured 70 professional titles around the world, most recently the 2013 BMW International Open. As part of this multi-year agreement, he will be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection, and appear at company functions.

“ECCO has clearly struck on the winning formula. They make shoes that look great, are incredibly comfortable, can be worn almost anywhere and offer the kind of stability a guy like me really needs on the course,” says Ernie Els.

Throughout 2014, Ernie Els will be seen competing around the world in a range of selections from current collection. These include the new Street EVO One, acclaimed BIOM Hybrid and luxurious Tour Hybrid models.

Each is built atop a patented configuration of approximately 100 moulded traction bars with 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.

“Ernie’s style, iconic swing and incredibly gracious personality make him one of the game’s truly unique figures. He’s been a big fan and supporter of ECCO since the dawn of the hybrid golf shoe revolution, and will now be a very high-profile ambassador for years to come,” says Jesper Thuen, Global Sponsorship, PR & Event Manager, ECCO Golf.

Known as “The Big Easy,” Ernie Els was inducted into the World Golf Hall of Fame in 2011.

Away from the course, Els is widely admired for his business portfolio and philanthropic endeavors. In addition to a his work as a golf course architect  (Ernie Els Design), he has an acclaimed wine-making business (Ernie Els Wine) and a charitable foundation supporting youth golf in South Africa (The Ernie Els & Fancourt Foundation).

Most personal, however, is The Els for Autism Foundation established in 2009 by Els and his wife Liezl shortly after their son Ben was diagnosed with autism.

The Foundation is focused on establishing a state-of-the-art Center of Excellence combining the vital components of education, medical and professional services and transition to adulthood.

The ECCO Golf collection is also worn in competition by scores of Tour stars worldwide, including Fred Couples, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, Stuart Appleby, JB Hansen and many others.

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About ECCO

More than 350 million pairs of ECCO shoes have walked the earth since 1963, when Karl Toosbuy founded the company in Denmark. ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process – from leather production through manufacturing in its own factories and all the way to its stores. ECCO’s Scandinavian design philosophy, “The shoe must follow the foot”, is guiding the company.  ECCO creates high-comfort, functional, stylish shoes and timeless bags, accessories, small leather goods and shoe care products. Still family owned, ECCO is headquartered in Denmark and employs more than 19,500 people of 50 nationalities worldwide. ECCO products can be found in the 1,100 ECCO stores and 14,000 other sales locations in 85 countries.