Nine thousand participants walked from Kastellet and through Copenhagen to support SOS Children’s Villages and Børnehjertefondens charity projects. ECCO donates 7,50 DKK per walked kilometer and Sunday’s walk collected a total of 600.000 DKK.
The money goes to children with incurable heart disease and to SOS Children’s Village in Semarang.
This year’s ECCO Walkathon kept the children in focus. The routes were built like a 'walk wiki', where Børnehjertefonden and SOS Children’s Villages taught through play. You could for example try to walk with a tub on your head, as children do in many developing countries. You could also do ‘Turbo-run’ or ‘Zig-zag’, which was Børnehjertefondens way of showing the kids, how important exercise and physical activity is - not just for heartchildren but for all children.
The participants could this year choose between the traditional 6 and 10 km routes and as something new, a special Gourmet-route at 10 km was available this year. The Gourmet route is developed in collaboration with Copenhagen Cooking.
You can participate in ECCO Walkathon again in Kolding on 11 October.
Follow us on Instagram and Facebook and share your walk #shareyourwalk for the children.
Find relevant information about upcoming activities on: eccowalkathon.dk
For more information, please contact Vivi Okholm, ECCO Global Sponsorship and Events,
+45 60148844 or firstname.lastname@example.org
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking pro-cess. Today, ECCO products are sold in 87 countries at 1,177 ECCO stores, 1,812 shop-in-shops and a total of 15,000 sales points around the world. The company is family-owned and the workplace to 18,500 employees from over 50 countries. For more information, please visit ecco.com